Tri-Rail's "Wish You Were Here" Campaign is making it's rounds as millions of South Floridians are jumping on the Public Transportation bandwagon. Featured on USA TODAY, this eco-friendly campaign has all of the right components to make a GREEN environment:
POMPANO BEACH, FL (March 3, 2009) Tri-Rail, South Florida’s premier commuter rail system, will launch the “Wish You Were Here” promotional program on March 9, 2009. This multi-faceted awareness campaign will emphasize the cost savings available to those who ride Tri-Rail to work, school or wherever life takes them throughout South Florida.
“It is important for us to continually educate the public about the cost-saving benefits of public transportation,” said Bonnie Arnold, director of marketing, South Florida Regional Transportation Authority/Tri-Rail. “We recognize that money is tight for so many people, and this campaign conveys the message that by riding Tri-Rail you can save money to pay other bills or enjoy a dream vacation.”
This effort fosters a great partnership with Pollo Tropical®, who will provide in-store promotional support in 63 of Pollo Tropical’s South Florida restaurants from March 9 through March 23, 2009. The campaign includes the chance to win an all-inclusive, week-long trip for two to Jamaica, compliments of promotional partners Air Jamaica and Rose Hall Resort & Spa in Montego Bay.
“We support public transportation and Tri-Rail is a proven good partner,” said Kim Miller, senior director of marketing, Pollo Tropical®. “As part of Pollo Tropical’s strong commitment to this community, we are proud to provide our customers with this information, which can ultimately improve their quality of life.”
To further convey the great savings of riding Tri-Rail, Pollo Tropical® is providing a downloadable coupon valid for $3 off of a Family Meal with completed registration and contest rules at www.tri-rail.com.
People can also register at participating Pollo Tropical® restaurants. The promotional offer ends by April 30, 2009. Limit one entry per person.
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